Themes & Eligibility


Our Start Up Fund focuses on the themes provided by our sponsors but also considers open applications for upcoming competitions. For example, to be applicable for the theme specified, the focus of your business should be on solving problems in today’s theme specific ecosystem. This could be a digital platform to book a doctor appointment, a pre-cooked meal plan for ill people, or whatever you can come up with.

Do not be discouraged if you can not find a theme your business fits in. Still, you can submit an open application. Once we have the application, we will get in touch with you to discuss the next steps. 

Open Themes

Sustainable Food

Your business idea generates an opportunity or solves a problem in the food ecosystem (for example a digital solutions for food ingredients, a low carbon food mix, etc.)

Sustainable Beauty

Your business idea generates an opportunity or solves environmental problem within beauty industry (for example biodegrable materials, reduction waste related to beauty products, etc.)

Open Applications

Your business creates an opportunity or solves a problem that is not linked to the themes available.

Sustainable Food and beauty Theme Sponsor

Our Process starts with YOU

You as an entrepreneur can find the right theme fitting into your business and start your application after preparing the required documentation
Step 1
Application Open for
8 weeks
Step 2
2 weeks
Step 3
1 week
Step 4
Start Up Mentoring
1 week
Step 5
Grand Jury
1 day
Step 6
Candidate Contracting
6-8 weeks
Step 7
Funds received
1 week
Step 8
Mentorship Starts
12-36 months


About you:

  1. You are a citizen and resident of the following countries: Kenya
  2. You do not work for any affiliates of Givaudan and Aiducation International
  3. You can speak English fluently.
  4. You are younger than 30 years old during application.

About your business:

  1. Your business must have a traction and you are aware your competitive landscape.
  2. You have a prototype for a product or at least 5-10 customers for services
  3. You must provide a financial and non-financial plan of your business up to 3-5 years
  4. You have a clear business plan with market and risks understandings
  5. You agree that upon receiving this award you accept the equity investment by Aiducation International.

Please note that if you are at Ideation Stage of your Start Up journey, Contact Us to learn further about our Start Up Academy.

Application Documents

To start your application and upload the documents as required by the eligibility criteria please download the below listed documents. Here below, you can find the documents required for application:

  • A photo of your valid identification card or passport
  • A resume including the Start Up details such as foundation date, location based in, your team, etc.
  • 3-5 mins video of you summarizing your story to start this business as well as explaining your passion, vision and business
  • A business plan containing all the required information (download)
  • The filled out financial plan (download)
  • A signed copy of Terms and Conditions (download)

In the event of the missing or incomplete documents, we will not be able to accept your application. If you have further questions, please let us know or book an info session.

for transparency and social impact

Aiducation International and our sponsors care deeply about transparency and social impact. Therefore, we use the same scoring system from Pre-Selection to Grand Jury stages within our program. 

The weighted scoring ensures that we choose the right business but more importantly it ensures that we choose the right talent and/or team.  If you would like to learn more about the scoring system, HERE you can download.

register for info session

Our Info Session will take place to provide details on the process and requirement. We will announce soon the dates for the info sessions. Please tune in and check this page. 

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